Everybody Feel Better Now?

No, I did not turn off the lights (or the computer) tonight for "Earth Hour".

I'm sure that there were a million, maybe more, hypocrites out there that did. Yup, I used the "H" word.

Maybe a little strong, but what other word should I use? They ran their electronic gizmos right up until the hour began, shut them off, and then fired them all back up again. A study of demographics on these types of exercises will show that it's not the low income family in their 1,250 square foot house, with their single, 27 inch TV who go for these feel-good events. No, it's much more likely that the typical enthusiast is of above average income, in a larger, better equipped home, and for one hour, they turn off their 51 inch plasma, shut down their wireless laptops, and even kill the timer on their exterior accent lighting. Then, they likely "twitter" about it later using their 4G smart phones.

And it's not just individuals and families. There was a news item from Toronto tonight about downtown office buildings going dark. Yet these are the same buildings that sit almost vacant night after night, 365 days a year, and create that bright, glittering skyline just like every other major city.
So, if none of this is hypocritical, what exactly is it? Help me with the word.